Store

The store should stay available without becoming the personality of the site. A clean bridge to Big Cartel is good enough unless the API integration proves worth the complexity.

Big Cartel

Current store

The current external store is a workable fallback and should stay accessible while the native presentation is evaluated.

Open store

Preferred path

Integrated product cards

If the API allows it, featured products can appear on-site without making commerce the dominant voice of the design.

Merch emphasis

Physical media first

Records and books should stay foregrounded over a generic merch-grid feel.